Explainer videos have become a powerful tool for online marketing, providing a concise and engaging way to showcase your company’s products and services. Placed strategically on your website’s home page, landing pages, or relevant product/service pages, explainer videos have gained immense popularity in today’s online businesses. These videos are typically short, lasting less than 90 seconds, and deliver key messages in a conversational and easily understandable manner for the audience.
The benefits of explainer videos for your business are numerous and can significantly impact your marketing efforts. Let’s explore some of these advantages:
- Concise Information Delivery: Explainer videos excel at condensing a large amount of information into a short and captivating format. Crafting a script for such videos can be challenging, but the end result is an appealing and engaging experience for the audience.
- Problem-Solution Approach: Explainer videos effectively address common problems and provide solutions by showcasing how your product or service meets customer needs in a secure and reliable manner.
- Creative Expression: The creators of explainer videos have the freedom to be creative and infuse elements such as witty scripts, background music, and artistic animations. This allows you to offer your audience a memorable viewing experience that resonates deeply in their minds.
- Universal Usability: Explainer videos can be shared across various platforms, including YouTube, Facebook, Twitter, and can be embedded on your website’s homepage, landing pages, or service pages. Their small file size makes them easily transportable.
Benefits Of Explainer Videos
- Approachable Medium: Explainer videos serve as a highly approachable and easily digestible source of information for marketers. Marketers are increasingly allocating budgets for explainer videos as they require minimal time investment to learn and implement in marketing strategies.
- Reach New Customers: Explainer videos help you expand your reach and engage with new audiences. They also serve as a valuable learning resource for both new and existing customers, guiding them through your product or service offerings and effectively conveying your message through video content.
- Adaptability: As explainer videos are easily editable and short in duration, you can make changes or add additional product features before launching a new product. You have the flexibility to extend the video’s duration, incorporate new music or illustrations, and effectively promote your latest offerings.
- Reflect Brand Character: Explainer videos play a crucial role in building your brand’s character by weaving a compelling story, incorporating visual design elements, colors, voiceovers, and behaviors that align with your brand identity. This helps your brand shine through the entire video and leaves a lasting impression on viewers.
- Highlight Product Benefits: During business presentations, explainer videos can effectively showcase the tangible benefits of using your product or service. By visually demonstrating the value proposition, you can address any doubts or concerns potential customers may have, increasing their confidence in making a purchase.
- Value-Added Content: Explainer videos provide value to your brand by showcasing statistics, analytics reports, video testimonials, and highlighting established brand names you have collaborated with. These elements contribute to the perceived value of your brand’s offerings, instilling trust among your growing customer base.
In addition, explainer videos have been shown to increase conversion rates in businesses. Studies indicate that 70% of the top 100 search listings contain videos, which not only improves SEO rankings but also captures viewers’ attention for a significantly longer duration compared to text-only content.
Embrace the power of explainer videos in your marketing strategy and leverage their ability to convey key messages, engage your audience, and ultimately drive business growth in the ever-evolving market of the digital age.